London Business Conferences is pleased to announce two Pre Conference workshops on Tuesday April 28
Sponsored by:
 
 Find out more about Carbonostics by Blue Horse Associates
Workshop 1 - 0900 - 1200
The Practicalities Of Successfully Communicating Your Environmental Sustainability To Consumers
As most businesses have now realised communicating and educating consumers about your sustainability initiatives- economically, socially and environmentally – without misrepresentations or green-washing.
Trusted brands cannot, however, assume that consumers understand what an environmental footprint is, as they are sophisticated concepts – is carbon more important than water or does this change regionally?
There are a few challenges when it comes to communication. Firstly, how can companies make sense of the available data and start to measure environmental footprint? Is carbon more important than water or does that change locally? How do we weight these different environmental aspects in a product sustainability index? There needs to be internal agreement before you can communicate sustainability advantages externally.
The second is how do you then communicate it to your consumers. Do you concentrate on labelling your products or use other modes of communication? How much detailed information is required? How to actively differentiate your product through sustainability advantage? In the current economic situation when disposable income is reducing are consumers still willing to pay a premium for green products?
This workshop will play an important role in discerning how to communicate your sustainability strategies successfully without diluting your brand image by gathering together the latest research on public opinion over environmental footprint measurement and general environmental sustainability. You will gain insight into consumer attitudes to the environmental footprint issue delivering real insights into what is known about consumer’s attitudes and behaviour on the carbon issue and throwing genuine light on the debate over green-washing, environmental communication and labelling strategies.
Practitioners and experts on communicating brand and product information will outline the necessary practical steps to take when devising appropriate and informative messages on environmental footprints and other sustainability issues.
- Is now the time for brands to actively invest in making environmental footprint reduction real for consumers?
- How much do people really care? Will people change their lifestyles and make short-term sacrifices for the good of the environment?
- How do you assess consumer priorities and behavioural diversities across different consumer groups?
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Workshop 2 - 1400 - 1600
Quick Win Strategies For Measuring Your Carbon Footprint Across Your Supply Chain - IT IS TIME TO TAKE ACTION NOW!
Footprinting is easier said than done. Tired of time consuming and capital guzzling data collection? Wondering how to get your entire value chain on the same page? Need to make strategic and commercially viable decisions quickly to different scenarios?
A lack of standards, and the absence of an effective, internationally recognized program that oversees the implementation and verification of such standards, currently hinders companies from being able to set internal targets and benchmark themselves externally.
This focused, practical and interactive session will discuss cost effective, easy to use business tools and strategies required to initiate a user driven methodology with modular life-cycle structure for measuring your carbon footprint across your supply chain.
Who Should Attend:
- Companies looking to understand how a carbon footprint measurement can benefit the business
- People looking to understand their product's environmental impact without dedicating a lot of time and money
- Business owners, top management, decision makers, and brand managers
Outcomes for Participants:
- Step-by-step practical approach to measuring your carbon footprint
- Tools to help you balance your carbon impact with your financial and social goals
- Clear understanding of different risks and benefits to the business
Agenda
- Definitions and possibilities – case studies
- Getting starting, without spending a fortune
- Breaking down your life cycle
- Step-by-step through an example
- Using the results
- Next steps
Blue Horse Associates provides services for sustainable business. We specialize in making sustainability relevant to your business, your brands, and your stakeholders. We provide education, facilitation, analysis, and practical solutions that are meaningful to your specific business.
Carbonostics is a web-based, easy-to-use and affordable solution that creates a life-cycle snapshot of the financial, nutritional, and environmental impact of any food product. Carbonostics is preloaded with carbon emissions data conforming to the PAS2050 standard. You enter all the elements in your life cycle – from raw ingredients to distribution - and Carbonostics gives you a complete estimate of your carbon emissions all along your supply chain. At only £499 per analysis, Carbonostics is a pragmatic and affordable first step in measuring and maximizing your company’s triple bottom line.
Sara Pax, Managing Director, Blue Horse Associates:
With 10 years of experience in fairtrade and sustainable supplier relationships in the food and retail industries, Sara Pax brings experience and pragmatic advice to her clients. As a founding partner of Blue Horse Associates, Ms Pax is concerned with creating practical solutions for each client on an individual basis, and altering entrenched operating procedures throughout the supply chain to maximize positive impacts while minimizing negative impacts.
For more information visit: www.bluehorseassociates.com/carbonostics/carbonostics.htm
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Pre Conference Workshops - Tuesday 28th April 2009
London Business Conferences is pleased to announce the two ground breaking pre-conference workshops that encourage actionability. . . More |
Ton van Lier, European
Vice President, Operations and Chief Financial Officer, The Timberland Company
Jim Hanna, Director of Environmental Affairs, Starbucks Coffee Company
Bill Bartlett, Corporate Affairs Director, McCain Foods Ltd
Dr. Frank Roland Schroeder, Global Director Of Sustainability - Laundry
& Home Care, Henkel
John Wild, VP Strategy & Sustainability, Morphy Richards
Benjamin Gannon, Executive Director - Government Affairs & Policy Europe, Johnson & Johnson
Felix Ahlers, Member Of Board – Sales & Marketing, Frosta AG
Clement Warther, Director Sustainability and Risk Control, Alcan Packaging
Anabel Drese, CSR
Director Europe, The Timberland Company
Kentaro Niwano, Senior Environment Officer, Canon Europe
Ben Earl, Social Responsibility Adviser – Climate Change, B&Q plc
V. Gururajan, Group Head - Development & Projects, Branston Ltd
Liz Cross, Head Of CSR Strategy & Policy For Procurement, BT Group Plc
Dr. Gus Atri, Environmental Affairs Controller, Northern Foods
Andrew Jenkins, Sustainable Development Manager – Products, Boots Group Plc
Dr Kay Williams, Team Leader, Sustainable
Product Standards And Product Carbon Footprinting, Defra
Jette Hansen, Environmental Manager - Corporate Sustainable Development, Danisco
Pauline Smith, Water Resources Government and Liaison Manager, Environment Agency
Senior Representative, Nestle Vevey
Paul Pritchard, Head of Corporate Responsibility, Royal Sun Alliance
Sujata Lamba, Head of the Global Linkages Unit - Corporate Advice Department, World Bank
Tom Berry, Sustainability Manager, Innocent Drinks
Dave Challis, Environment Manager, Kimberly-Clark Europe
Gary Marshall, Group Environment Adviser, Polestar Group
Stephen Weir, Director, WEIR-tscs
Julien Picaud, Product Manager, Enablon
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